REPORT TO COUNCIL
SUBJECT
Title
Action on Referrals from the June 3, 2019 Economic Development, Communications and Marketing Committee Meeting
[EDCM Committee referral 6/3/19 - Items 19-689, 19-691, and 19-715]
Report
BACKGROUND
The Economic Development, Communications and Marketing Committee (Committee) met on June 3, 2019. During the meeting the Committee referred three items to staff for further review and analysis.
Referral # 1
The Committee referred staff to review if any legal restrictions exist for the City to post or advertise events that happen in Santa Clara in some form and in a central location on the City's Website and, also, promote on the City's social media outlets. (e.g., community calendar).
Referral #2
The Committee referred to the City Attorney's Office a status report on the City's existing billboard contract and the termination status of the contract. Although the Committee did not formally refer analysis of revenue generating billboards, it was a topic of discussion and potential referral after receipt of the above referral.
Referral #3
The Committee referred the request to procure additional resources to support proactive communications and marketing of local activities with the goal of more resident awareness of municipal services and activities. Note: As this was originally discussed at Committee before the budget deliberations were closed, staff had an opportunity to integrate this into the June 4, 2019 Budget Study Session and the Council has already expressed support by consensus.
DISCUSSION
Referral # 1: Do any legal restrictions exist for the City to post or advertise events that happen in Santa Clara in some form and in a central location on website and distribute on social media sites?
Workload Assessment
Staff hours to complete analysis or assignment: 100+
Tradeoffs: In consultation with the City Attorney's Office, several more important projects would have to be put on hold if this referral were given a high prio...
Click here for full text