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File #: 20-133    Version: 1 Name:
Type: Consent Calendar Status: Agenda Ready
File created: 1/21/2020 In control: Council and Authorities Concurrent Meeting
On agenda: 5/12/2020 Final action: 5/12/2020
Title: Action on Agreement with Singer Associates, Inc. for Communications Consulting Services [Board Pillar: Enhance Community Engagement and Transparency]
Attachments: 1. Agreement between Santa Clara Stadium Authority and Singer Associates, Inc.
Related files: 20-1456
REPORT TO STADIUM AUTHORITY BOARD
SUBJECT
Title
Action on Agreement with Singer Associates, Inc. for Communications Consulting Services [Board Pillar: Enhance Community Engagement and Transparency]

Report
BACKGROUND
The City Manager's Office communication team is the hub of communications for the City, including the Santa Clara Stadium Authority (SCSA). Through a matrix environment, the communications team leads Citywide communications, establishes standard operating procedures and policies for communications, develops strategies for internal and external communications, and drives the use of technology and digital media to further enhance community and stakeholder relationships. The team consists of a Director of Communications, a Communications and Outreach Manager, a Communications Coordinator, and an as-needed multimedia services team.

Consulting services enhance staff's ability to continue to implement the City Council's and SCSA's communication priorities.

DISCUSSION
On January 14, 2020, the Santa Clara City Council authorized the City Manager to execute agreements with 3fold Communications, LLC, Circlepoint, and Singer Associates, Inc., to provide marketing and communications consulting services for the City of Santa Clara following a competitive selection process. The City conducted a robust procurement process. More information on the selection process may be found in that Council Report. The City decided to enter into agreements with three firms to provide the City with greater depth, both in areas of expertise and staffing, to better address specific requirements.

It was also noted at the January 14, 2020 Council Meeting that the procurement would also serve to provide communication services for the Stadium Authority.

To that end, staff recommends entering into an agreement with Singer Associates for marketing and communications services related to Stadium Authority activities. The scope of work for this contract includes providing public affa...

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