REPORT TO COUNCIL
SUBJECT
Title
Action on Funding Request for the 2020 Santa Clara Virtual Parade of Champions [Council Pillar: Enhance Community Sports, Recreational and Arts Assets]
Report
BACKGROUND
The Santa Clara Parade of Champions was established in 1945 by former Mayor and Councilmember Larry Marsalli and the Young Men’s Institute Council, to celebrate and honor veterans returning from World War II. Traditionally, the Parade of Champions brought Santa Clarans together to celebrate their heritage, community spirit, and pride, while showcasing the “champions” among veterans, nonprofits, business, education, arts, cultural, sports, and civic groups. After a 24-year hiatus, the Santa Clara Parade of Champions returned to Santa Clara on September 29, 2019 and had an estimated 8,000 attendees.
DISCUSSION
Due to the COVID-19 Pandemic, the Parade of Champions Board of Directors decided to proceed with a virtual Santa Clara Parade of Champions on Saturday, October 10, 2020.
Ana Vargas Smith, President of the Santa Clara Parade of Champions, provided an overview of this year’s virtual event (Attachment 1) at the August 19, 2020 Economic Development, Communications and Marketing Committee (Committee) meeting. In addition to the overview, Ms. Vargas-Smith also requested funding to assist with the production of the virtual event.
The Committee members were supportive of moving the funding request for $15,000 forward to the full City Council for consideration at its August 25, 2020 meeting.
ENVIRONMENTAL REVIEW
The action being considered does not constitute a “project” within the meaning of the California Environmental Quality Act (“CEQA”) pursuant to CEQA Guidelines section 15378(b)(4) in that it is a fiscal activity that does not involve any commitment to any specific project which may result in a potential significant impact on the environment.
FISCAL IMPACT
The total fiscal impact associated with approval of the recommended action is $15,000.
The City Manager’s Office has funds available in its communications budget to pay for the sponsorship in fiscal year 2020/21. The current year budget will absorb expenditures of these funds.
COORDINATION
This report was coordinated with the Finance Department.
PUBLIC CONTACT
Public contact was made by posting the Council agenda on the City’s official-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email clerk@santaclaraca.gov <mailto:clerk@santaclaraca.gov>.
RECOMMENDATION
Recommendation
Approve and authorize the City Manager to allocate $15,000 in funding, available in the City Manager’s Office FY 2020/21 operating budget, for the 2020 Santa Clara Virtual Parade of Champions.
Staff
Reviewed by: Nadine Nader, Assistant City Manager
Approved by: Deanna J. Santana, City Manager
ATTACHMENTS
1. Presentation by Ana Vargas-Smith to the Economic Development, Communications and Marketing Committee