REPORT TO COUNCIL
SUBJECT
Title
Recognition of the Silicon Valley Lunar New Year Together Committee in honor of the Silicon Valley New Year Together Celebration
Report
BACKGROUND
Staff collaborated with the Economic Development and Marketing Committee (EDMC) on the Where the Mission Meets the Moment campaign to support the community through the Major Community Events (MCE) program in 2026. The City also worked with local organizations to support and amplify approved partner-led events under the campaign.
The Silicon Valley New Year Together Celebration, one of the largest multicultural Lunar New Year festivals and night markets in Silicon Valley, was held January 31-February 1, 2026, in Santa Clara. The event brought together a wide range of cultural communities, including Vietnamese, Chinese, Korean, Indian, Filipino, Japanese, Portuguese, Cambodian, and Mongolian communities, to celebrate heritage, arts, music, and cultural traditions.
The two-day celebration attracted an estimated 30,000 attendees and provided an opportunity for sponsors and participants to support diversity, cultural visibility, and a vibrant multicultural community.
DISCUSSION
In 2026, the Silicon Valley New Year Together Celebration marked its 5th annual event. The celebration was created by the Silicon Valley Lunar New Year Together Committee, comprised of Ding Ding TV/Silicon Valley Community Media and OMG Entertainment. The group worked with the Economic Development and Marketing Committee to plan the event as part of the City of Santa Clara’s 2026 community events.
Ding Ding TV/Silicon Valley Community Media amplifies Asian American voices through storytelling, media, and community programs, helping to build bridges across cultures. The organization is also the creator of Asian American Stories, a movement that brings together organizations and families to share their journeys and strengthen community identity.
OMG Entertainment specializes in marketing and large-scale event planning, bringing dynamic themed events to local communities.
Diana Ding of Ding Ding TV/Silicon Valley Community Media, along with committee members, will be in attendance to receive a commendation on behalf of the Silicon Valley Lunar New Year Together Committee in recognition of their work in organizing the Silicon Valley New Year Together Celebration.
ENVIRONMENTAL REVIEW
This is an information report only and no action is being taken by the City Council and no environmental review under the California Environmental Quality Act ("CEQA") is required.
FISCAL IMPACT
There is no fiscal impact to the City other than staff time.
PUBLIC CONTACT
Public contact was made by posting the Council agenda on the City’s official-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email clerk@santaclaraca.gov or at the public information desk at any City of Santa Clara public library.
Staff
Reviewed by: Aimee Escobar, Management Analyst, City Manager’s Office
Approved by: Jovan D. Grogan, City Manager
ATTACHMENTS
1. Commendation for the Silicon Valley Lunar New Year Together Committee in honor of the Silicon Valley New Year Together Celebration