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Legislative Public Meetings

File #: 25-695    Version: 1 Name:
Type: Public Hearing/General Business Status: Agenda Ready
File created: 6/5/2025 In control: Economic Development & Marketing Committee (Ad Hoc)
On agenda: 6/23/2025 Final action:
Title: Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement Plan and on the Citywide Theme for 2026 Major Events Community Engagement Campaign.
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REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)

SUBJECT

Title

Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement Plan and on the Citywide Theme for 2026 Major Events Community Engagement Campaign.

 

Report

BACKGROUND

At the June 2, 2025 Economic Development and Marketing Committee Ad Hoc (EDMC) meeting, Committee members and stakeholders had a discussion on potential community engagement and economic development activities related to the 2026 events of SuperBowl and FIFA World Cup at Levi’s Stadium.

 

The following campaign theme options were presented for consideration.

                     Santa Clara: Where the World Kicks off

                     Santa Clara: Get Your Kicks in 2026

                     Santa Clara 2026 The World Plays Here

 

Community Engagement Opportunities

Below was presented to the Committee as a tentative timeline for potential opportunities and partnerships the City is including in the plan for the consideration by the Committee. These potential events would provide inclusive, low-cost programming which is open to the public.

 

Tentative Dates

Event

Potential Partner(s)

June 2025

FIFA Plaque Unveiling

Bay Area Host Committee

September 2025

Kickoff Campaign at Art & Wine Festival

Parks & Recreation

October 2025

Parade of Champions - Sports Zone component of the Parade Festival

Santa Clara Parade of Champions

December 2025

Holiday Tree Lighting

City Departments

January 2026

Community Chalk Art Contest

City Manager’s Office

February / March 2026

Sports Themed Exhibit

Triton Museum

April 2026

Firehouse Run

Santa Clara Firefighters Foundation

May - July 2026

Night Market Launch (series of 4 events)

Food trucks, artists, entertainment

June/July 2026

Watch Parties for FIFA games not hosted in Santa Clara

TBD

 

Santa Clara City Library Events

Library

 

Concert for Community

TBD

 

Free Youth Sports and Stem Camp/Clinic Programs

TBD

 

Banners & Community Wayfinding

City Manager’s Office

 

Economic Development Opportunities

Also presented was the goal of the Plan to partner with the business community and the local Silicon Valley Central Chamber of Commerce.

 

DISCUSSION

At the June 23, 2025 EDMC meeting, the Committee will seek input from the stakeholders on additional on community engagement and economic development activities related to the 2026 events of SuperBowl and FIFA World Cup at Levi’s Stadium and workshop additional campaign themes.

 

Also, the Committee and stakeholders will further discuss opportunities for community engagement and economic development related to the 2026 events.

 

ENVIRONMENTAL REVIEW

This is an information report only and no action is being taken by the City Council and no environmental review under the California Environmental Quality Act (“CEQA”) is required.

 

FISCAL IMPACT

There is no fiscal impact associated with this report. The potential activities from the Citywide 2026 Major Events Economic Development & Community Engagement Plan may include future costs.

 

COORDINATION

This report was coordinated by the City Manager’s Office.

 

PUBLIC CONTACT

Public contact was made by posting the Council agenda on the City’s official-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email clerk@santaclaraca.gov or at the public information desk at any City of Santa Clara public library.

RECOMMENDATION

Recommendation

Discussion and direction on the Citywide 2026 Economic Development & Community Engagement Plan and on the Citywide Theme for 2026 Major Events Community Engagement Campaign.

 

Staff

Reviewed by: Elizabeth Klotz, Assistant City Manager

Approved by: Jovan Grogan, City Manager