REPORT TO COUNCIL
SUBJECT
Title
Action on an Agreement with Oak View Group Global Partnerships, LLC for Naming Rights and Sponsorships for the Santa Clara Convention Center and Related Budget Amendment
Report
COUNCIL PILLAR
Promote and Enhance Economic, Housing and Transportation Development
Enhance Community Engagement and Transparency
Promote Sustainability and Environmental Protection
EXECUTIVE SUMMARY
The City conducted a Request for Proposal (RFP) procurement process to solicit proposals from qualified firms to identify, value, sell, negotiate, and implement naming rights and sponsorship opportunities at the Santa Clara Convention Center (SCCC). Following an evaluation process, staff is recommending the City enter into a naming rights and sponsorships agreement with Oak View Group Global Partnerships, LLC (OVGGP) for the Santa Clara Convention Center. An initial three-year term from July 22, 2024 through July 21, 2027 is proposed with two one-year options to renew.
BACKGROUND
The City owns the Santa Clara Convention Center and has contracted with OVG360 (formerly Spectra) since 2019 for the management and operations of the Center. The SCCC was originally built in 1986, expanded in 2009, and due to limited funding sources, historically has received little capital investment for much-needed repair, restoration and replacement of existing systems and infrastructure. With a joint investment from the City and OVG360 in FY 2019/20 and additional investment dollars from Levy - the SCCC's food and beverage provider - the SCCC has completed smaller capital improvement projects such as the installation of new carpet, the re-polishing of flooring, the repainting of the SCCC's interior, and enhancements to the shared spaces in the SCCC. It is anticipated that in-progress capital improvement projects, such as the indoor digital signage project and updates to the kitchens, will be completed in FY 2024/25 with the use of carryover capital improvement program (CIP) fun...
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