REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Title
Review and Discussion of Citywide 2026 Economic Development & Community Engagement Plan and Direction on a City Theme
Report
BACKGROUND
At the Economic Development & Marketing Committee (Ad Hoc) (Committee) meeting on April 28, 2025, City staff presented information outlining proposed community activations and the formation of a Major Events Task Force to support planning efforts by focusing on fundraising, strategic outreach, and community engagement initiatives related to Santa Clara's participation in the 2026 major events. The goal of the plan was to ensure inclusive, meaningful, and well-coordinated community experiences that reflect the City's values and enhance its visibility on the global stage.
Following a robust discussion, the Committee expressed support for including a diverse group of stakeholders in future meetings. Stakeholder participation is expected to create new opportunities for partnerships and collaborations for 2026 initiatives.
DISCUSSION
In preparation for Super Bowl 50, which was held at Levi's Stadium on February 7, 2016, the City of Santa Clara-through a collaboration between the former Marketing Committee and external partners-successfully implemented a comprehensive community engagement strategy. This initiative, themed "Super Community," fostered civic pride, promoted community events, and positioned Santa Clara as a vibrant destination during the international spotlight of Super Bowl 50.
As the City of Santa Clara embarks on major events for 2026, the City is building momentum in the community for Superbowl LX and FIFA World Cup. Santa Clara's Levi's Stadium will host Superbowl LX on February 8, 2026. Levi's Stadium will be one of the host venues for the FIFA World Cup matches in June and July 2026. To maximize the opportunity, the City is developing a Citywide 2026 Economic Development & Community Engagement Plan (Plan) aimed at ensuring broad partic...
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