REPORT TO STADIUM AUTHORITY BOARD
SUBJECT
Title
Request from the Stadium Manager for Approval to Execute an Agreement with Silicon Valley Business Journal for a Non-NFL Events Marketing Email Campaign
Report
BOARD PILLAR
Ensure Compliance with Measure J and Manage Levi’s Stadium
DISCUSSION
The Stadium Manager submitted the attached email to request for approval to execute an agreement with Silicon Valley Business Journal (SVBJ) for $6,120. The agreement is for a targeted September 2022 email marketing campaign that will focus on lead generation for holiday and new year Non-NFL events in December 2022 and January 2023. If approved, this Non-NFL marketing activity will be charged to the Stadium Authority FY 2022/23 Non-NFL Marketing budget (Special Events), Event Expenses/ Advertising line item.
ATTACHMENTS
1. Stadium Manager’s Email Request
2. Agreement with Silicon Valley Business Journal