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File #: 22-810    Version: 1 Name:
Type: Consent Calendar Status: Agenda Ready
File created: 6/6/2022 In control: Council and Authorities Concurrent Meeting
On agenda: 6/21/2022 Final action:
Title: Request from the Stadium Manager for Approval to Execute an Agreement with Silicon Valley Business Journal for a Non-NFL Events Marketing Email Campaign
Attachments: 1. Stadium Manager's Email Request, 2. Agreement with Silicon Valley Business Journal
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REPORT TO STADIUM AUTHORITY BOARD

SUBJECT

Title

Request from the Stadium Manager for Approval to Execute an Agreement with Silicon Valley Business Journal for a Non-NFL Events Marketing Email Campaign

 

Report

BOARD PILLAR

Ensure Compliance with Measure J and Manage Levi’s Stadium

 

DISCUSSION

The Stadium Manager submitted the attached email to request for approval to execute an agreement with Silicon Valley Business Journal (SVBJ) for $6,120. The agreement is for a targeted September 2022 email marketing campaign that will focus on lead generation for holiday and new year Non-NFL events in December 2022 and January 2023. If approved, this Non-NFL marketing activity will be charged to the Stadium Authority FY 2022/23 Non-NFL Marketing budget (Special Events), Event Expenses/ Advertising line item.

 

ATTACHMENTS 

1. Stadium Manager’s Email Request

2. Agreement with Silicon Valley Business Journal