REPORT TO PLANNING COMMISSION
SUBJECT
Title
Action on an Ordinance of the City of Santa Clara, California, Authorizing the Installation of Supergraphic Signs on Building Surfaces in the Vicinity of Levi's Stadium During a Limited Time Period Surrounding FIFA World Cup 2026 Special Events
Report
BACKGROUND
On December 9, 2025, the City Council approved a Special Event Zone Ordinance (Ordinance) intended to support public health, safety, and general welfare, including mobility management, and operational logistics for Special Events, including the 2026 Super Bowl LX and FIFA World Cup events at Levi's(r) Stadium (Staff report and Ordinance provided as Attachment 1). This Ordinance included an approved Special Event Zone boundary map that focused on the streets, public access routes, and outdoor gathering areas surrounding the Stadium and the adjacent entertainment and transit corridors (Attachment 2).
During the Super Bowl LX event, there was interest in authorizing the temporary installation of Supergraphics, however at the time the Ordinance did not allow for such use. In planning for the upcoming FIFA Special Events, the City is now proposing to allow temporary Supergraphic signs within the Special Event Zone boundary. To allow such signs, an amendment to the Sign Ordinance (Title 18, Chapter 18.42) is required, as such signs are prohibited under the current code. Therefore, the City is proposing an ordinance (Attachment 3) authorizing the installation of Supergraphic signs (Supergraphic Ordinance) on building surfaces in the vicinity of Levi's Stadium during a limited time period surrounding FIFA World Cup 2026 special events.
DISCUSSION
Supergraphic signs are large static signs on a flexible material (generally vinyl-based) attached to a building with adhesive or anchor bolts. The City's sign ordinance currently prohibits establishment of any new commercial billboards anywhere in the City except in the immediate vicinity of the Related Santa Clara project...
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