REPORT TO COUNCIL
SUBJECT
Title
Proclamation of October 2026 as Breast Cancer Awareness Month
Report
BACKGROUND
National Breast Cancer Awareness Month began as an awareness campaign in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries to educate women about breast cancer and mammograms as an important tool to be used in the fight against breast cancer. Former First Lady Betty Ford, a breast cancer survivor, helped kick off the inaugural event to bring awareness to the disease.
Breast cancer is the second most common cancer in women in the United States. In 2026, more than 310,000 women are estimated to be diagnosed with breast cancer. It should be noted that men can also contract breast cancer, and more than 2,800 men are estimated to be diagnosed in 2026.
Currently, there are more than 4 million breast cancer survivors in the United States. Since 1985, Breast Cancer Awareness Month has been held annually in October. The month aims to increase awareness of the disease, raise funds for research, and educate communities about the importance of early screening and detection of breast cancer. The pink ribbon was first utilized in 1992 as a visual reminder of Breast Cancer Awareness Month. The 2026 American Cancer Society (ACS) theme for Breast Cancer Awareness Month is "Every Story is Unique, Every Journey Matters."
DISCUSSION
The City of Santa Clara joins communities across the nation in recognizing Breast Cancer Awareness Month and raising awareness about breast cancer while honoring and supporting individuals and families affected by the disease. At the October 6, 2026, City Council meeting, the City Council will proclaim October 2026 as Breast Cancer Awareness Month in the City of Santa Clara, reaffirming the importance of awareness, education, early detection, and support for those impacted by breast cancer.
Executive Director Pam Klaus and Chief Operating Officer, Morrigan Bruce,...
Click here for full text