REPORT TO STADIUM AUTHORITY BOARD
SUBJECT
Title
Action on Stadium Manager's Request to Execute an Event Services Agreement with Fanatics Retail Group Concessions, LLC for Merchandise Concession Services for Non-NFL Events
Report
BOARD PILLAR
Ensure Compliance with Measure J and Manage Levi's Stadium
BACKGROUND
As the Stadium Manager of Levi's Stadium, the Forty Niners Stadium Management Company LLC (the "Stadium Manager") is responsible for maintaining and operating the stadium as a premier NFL venue and a multi-purpose facility for public sports, entertainment, and events. The Stadium Manager also manages Non-NFL Events on behalf of the Santa Clara Stadium Authority (Stadium Authority). This role is defined by the Stadium Management Agreement between the Stadium Authority, Forty Niners SC Stadium Company LLC (StadCo), and the Stadium Manager.
Merchandise concession services refer to the sale and distribution of team apparel, souvenirs, and other merchandise at a venue. These services include managing in-stadium retail stores, mobile kiosks, and online sales, ensuring fans have access to official team and event-related merchandise.
At Levi's Stadium, Fanatics Retail Group Concessions, LLC (Fanatics) serves as the merchandise concessionaire at Team Stores for NFL events. The Stadium Manager seeks to formalize a business arrangement with Fanatics for Non-NFL Events at Levi's(r) Stadium through the proposed Event Services Agreement (ESA) (see Attachment 1), dated April 1, 2025, which memorializes the terms under which Fanatics will operate outside of the Stadium's Team Stores (e.g., pop-up stores in the concourses) during Non-NFL Events.
Under current Non-NFL Event protocols that are performed on an ad-hoc basis, Fanatics passes through all expenses accrued in the provision of services without any direct tie-ins to gross profits realized as part of merchandise sales to the Non-NFL Event promoter. The new terms under the ESA will incentivize Fanatics to lim...
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