REPORT TO STADIUM AUTHORITY BOARD
SUBJECT
Title
Report from the Stadium Authority for Action Regarding Stadium Manager's Request for Approval to Execute an Agreement with Silicon Valley Business Journal for a Non-NFL Events Marketing Email Campaign
Report
BOARD PILLAR
Ensure Compliance with Measure J and Manage Levi's Stadium
BACKGROUND
Through the Stadium Management Agreement, the Forty Niners Stadium Management Company (Stadium Manager) manages and operates Levi's Stadium on behalf of the Stadium Authority for Non-National Football League (Non-NFL) events, like concerts, sporting events, and non-ticketed events. On behalf of the Stadium Authority, the Stadium Manager is responsible for the marketing and booking of Non-NFL events among other duties at Levi's Stadium.
The Stadium Manager is requesting approval to execute an agreement with Silicon Valley Business Journal (SVBJ) for an amount of $6,120. The agreement is for a targeted September 2022 email campaign that will focus on lead generation for holiday and new year Non-NFL events in December 2022 and January 2023.
According to its website, Silicon Valley Business Journal is a business-to-business media platform targeted to business decision makers and covers business news from a local, regional, and national perspective via their websites, publications, and annual industry-leading events.
DISCUSSION
Stadium Authority staff reviewed the Stadium Manager's request (see corresponding report #22-810) and determined that the email campaign is consistent with one of the four key initiatives ("Monthly Sales & Marketing Campaigns") the Stadium Manager identified in the 2022 Non-NFL Events Marketing Plan (Marketing Plan). Based on this review, staff recommends approval of the Stadium Manager's request for approval to execute the SVBJ agreement for the email campaign.
The Stadium Authority will require full supporting documentation before reimbursing such costs. This requirement is consistent with the Stadium Au...
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