REPORT TO COUNCIL
SUBJECT
Title
Approve Adoption of Ordinance No. 2075 Amending Article IV ("Stadium Pilot Program") of Chapter 5.05 ("Solicitors and Peddlers") of the Santa Clara City Code to Make the Pilot Program Permanent
Report
COUNCIL PILLAR
Deliver and Enhance High-Quality Efficient Services and Infrastructure
Enhance Community Engagement and Transparency
BACKGROUND
At the January 28, 2025 Council meeting, proposed Ordinance No. 2075 was passed for the purpose of publication. Pursuant to City Charter Sections 808 and 812, a summary of proposed Ordinance No. 2075 was published to the Santa Clara Weekly on February 19, 2025, and copies were posted in three public places.
DISCUSSION
In 2023, the City Council approved the introduction of an Ordinance amending Chapter 5.05 (Solicitors and Peddlers) and Section 9.05.165 (Activities and Conduct Prohibited in Parking Facilities Adjacent to the Stadium or Parking Facilities Used for Stadium Events) of the Santa Clara City Code to create a limited-term pilot project regulating vending on certain public sidewalks and pedestrian paths surrounding Levi's Stadium on event days ("Pilot Program"). The Pilot Program expires on February 28, 2025.
Since implementation of the Pilot Program in September 2023, there have been 29 major events at Levi's Stadium. Staff has distributed multi-lingual (Spanish and English) educational flyers to vendors and identified "supply vans" so early intervention and education could take place before the vendors established fixed positions. Despite these efforts, staff have administered compliance admonishments, issued administrative citations to unpermitted vendors and made arrests over the pilot program for violations of the Ordinance.
The volume of new individuals attempting to set-up to sell food/merchandise at each event, combined with the lack of business licenses and permits, requires constant education and enforcement related to the Ordinance. Without regular attention and ...
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