REPORT TO STADIUM AUTHORITY BOARD
SUBJECT
Title
Update on the Levi's Stadium Naming Rights Signage Assessment and Request for Direction from the Stadium Authority Board
Report
BOARD PILLAR
Ensure Compliance with Measure J and Manage Levi's Stadium
BACKGROUND
The Naming Rights Agreement (Agreement) between the Stadium Authority and Levi Strauss & Co. (Naming Rights Sponsor), provides that the Naming Rights Sponsor will receive Naming Rights Entitlements such as signage, media, among other things. The Naming Rights Entitlements includes the following Exterior Stadium and Interior Stadium Signage:
* Suite Tower - Marquee Sign. One (1) primary exterior stadium identification banner sign displaying the Stadium Name in large lettering (the "West Side Lettering").
* East Facade Marquee Sign. One (1) large, centered sign across the east-facing exterior displaying the Stadium Name in large lettering (the "East Side Lettering" and, together with the West Side Lettering, the "Stadium Name Lettering"), visible to surrounding corporate and residential areas.
* Two (2) primary seating bowl stadium identification channel cut or panel signs above the Stadium scoreboards displaying the Stadium Name. The signage will face the inner bowl of the Stadium and will be illuminated during all Stadium events.
Under Sections 3(g) and 5(f) of the Agreement, the Stadium Authority is responsible for the installation, illumination, cleaning, repair, and maintenance of the Naming Rights signage. The referenced Agreement provisions are included in Attachment 1.
The Stadium Authority Fiscal Year (FY) 2022/23 Capital Expense (CapEx) Budget includes line items for a Levi's Naming Rights Signage Refurbishment project ($1,260,000) and a Levi's Naming Rights Existing Signage Lighting and Driver Repair project ($420,000) related to the four (4) signs located above the North and South Scoreboards, west side of the suite tower, and on the east side of the grandstands. On May 10, 2022, the Board...
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