REPORT TO COUNCIL
SUBJECT
Title
Action to Waive Second Reading and Adopt Ordinance No. 2041 to Amend Section 18.80.210 of the Zoning Code to Increase the Permissible Height of Digital Billboards
Report
COUNCIL PILLAR
Promote and Enhance Economic, Housing and Transportation Development
BACKGROUND
At the February 22, 2022 Council meeting, proposed Ordinance No. 2041 was introduced and passed for the purpose of publication. Pursuant to City Charter Sections 808 and 812, proposed Ordinance No. 2041 was published on March 16, 2022, and copies were posted in three public places. The Ordinance now comes to Council for final adoption.
DISCUSSION
The Santa Clara City Code prohibits construction of new billboards in most locations within the City, except pursuant to a billboard relocation agreement. The Council Policy Statement for Billboard Relocation Agreements requires the removal of at least three existing billboard faces before a new "replacement" billboard can be installed. The proposed ordinance does not change the existing prohibition or the Council Policy, but going forward would allow such replacement billboards to be built up to a height of 60 feet, where previously the height limit was 35 feet.
The Code amendment would facilitate the installation of a new, 60-foot tall LED digital billboard at 630 Laurelwood Road by Outfront Media, LLC, pursuant to a relocation agreement approved by the Council on February 22, 2022. In exchange for the installation of the billboard at 630 Laurelwood, Outfront Media is removing four billboard faces, three of which have already been removed.
ENVIRONMENTAL REVIEW
A Mitigated Negative Declaration (MND) and Mitigation Monitoring and Reporting Program (MMRP) was prepared for the project by the environmental consultant firm Denise Duffy & Associates in accordance with the California Environmental Quality Act (CEQA). The MND, MMRP and Notice of Availability were posted on the City's website at www.santaclaraca.gov/ceqa and c...
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