REPORT TO COUNCIL
SUBJECT
Title
Proclamation of September 15 - October 15, 2026 as Hispanic Heritage Month
Report
BACKGROUND
President Lyndon B. Johnson first recognized Hispanic heritage at the national level in 1968 by issuing a proclamation establishing Hispanic Heritage Week. The observance was designated to include September 15 and 16 in recognition of the independence anniversaries of several Latin American nations. Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua celebrate their independence on September 15, followed by Mexico on September 16 and Chile on September 18.
In 1988, Congress expanded the observance from one week to a 30-day period, from September 15 through October 15, to provide greater recognition of Hispanic heritage, history, culture, and contributions to the United States. The following year, President George H.W. Bush issued a presidential proclamation recognizing National Hispanic Heritage Month and celebrating the generations of Hispanic and Latino Americans whose achievements, leadership, traditions, and service have enriched the nation.
The Hispanic and Latino community is an important part of the cultural, social, and economic fabric of the City of Santa Clara and the greater Santa Clara County region. Nearly 16 percent of Santa Clara residents identify as Hispanic or Latino, while approximately 30 percent of Santa Clara County residents identify as Hispanic or Latino. The Hispanic and Latino population is projected to continue growing in the decades ahead, further contributing to the diversity and vitality of the region.
The 2026 Hispanic Heritage Month theme, “Pioneers of Change: Shaping the Future Together,” recognizes the transformative contributions of Hispanic and Latino Americans across science, education, the arts, government, business, civic leadership, and community service. The theme also celebrates those who have broken barriers, strengthened communities, and created opportunities for future generations w...
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