REPORT TO COUNCIL
SUBJECT
Title
Report on Community Engagement Major Events 2026, and Request for City Council Action on Logo and Slogan
Report
BACKGROUND
The City of Santa Clara (City) hosted Super Bowl 50 in 2016. Back then, in anticipation of hosting the first Super Bowl at Levi's(r) Stadium (Stadium) the City adopted strategic objectives that included developing a plan for city-sponsored community events leading up to the Super Bowl; and an Outreach Program for Santa Clara businesses to become involved in with the Super Bowl 50 Business Connect Program. Santa Clara developed a Slogan "The Center of What's Possible" and branding tagline "50 Awesome Things to do in Santa Clara". The City also hired an event management service consultant to assist in producing the community events; Super Black and Gold Ball, Super Community Celebration (including concert at Santa Clara University), and Super Community Exhibit at Triton Museum of Art. Additional events included Art unveiling: "Anything's Possible", Super Community 5k/10K/Fun Run, STEM Innovation Bowl among others.
In 2026, City will be hosting two major sporting events Super Bowl LX (SBLX) and six F?d?ration Internationale de Football (FIFA) Men's World Cup 2026 (FWC26) matches at the Stadium.
The Super Bowl is the annual championship game of the National Football League (NFL). It serves as the final game of every NFL season and is generally played on the second Sunday in February. SBLX will be held at the Stadium on February 8, 2026.
The FIFA Men's World Cup is an international soccer competition between the national teams of the FIFA, the sport's international governing body. The World Cup is held every four years and is the most prestigious association soccer tournament in the world, as well as the most widely viewed and followed single sporting event. The six FWC26 matches hosted at the Stadium will be held:
* Match 8 | Group Stage | Saturday, June 13
* Match 20 | Group Stage | Tuesday, June 16
* Matc...
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