REPORT TO COUNCIL
SUBJECT
Title
Action on the Proposed Agreement with OUTFRONT Media LLC to Assist in the Sale of Advertising Space on City-Owned and City-Controlled Assets in Preparation for 2026 Major Events
Report
BACKGROUND
Levi's(r) Stadium ("Stadium"), home to the San Francisco 49ers and a premier venue for world-class sports, entertainment, and community events, has been selected to host two globally significant events in 2026 ("2026 Events"). On February 8, 2026, the Stadium is scheduled to host Super Bowl LX, marking its second time hosting the NFL's championship game, following Super Bowl 50 in 2016. Between June 13 and July 1 of 2026, the Stadium will also serve as an official venue for the FIFA World Cup, hosting six matches including five group-stage contests and one "Round of 32" single-elimination match.
These events will bring unprecedented national and international attention to Santa Clara. Attendance is expected to include hundreds of thousands of visitors over the course of each event period, along with extensive broadcast coverage, significant economic activity, and an opportunity for the City to place itself front and center on the global stage. This exposure provides a powerful platform to attract future investment, tourism, and talent. At the same time, the City can use these events to celebrate and strengthen its local community.
City Asset Marketing Opportunities
During strategic planning and preparation for Super Bowl LX and FIFA World Cup 2026, staff identified an opportunity to leverage the potential value of advertising space on certain assets that are City-owned and City-controlled ("Assets") located near the stadium. These Assets, which may include parking lots, buildings, and other forms of municipal infrastructure, provide an ideal platform for sponsors to display their products and services in the form of supergraphics, temporary free-standing LED displays, static vinyl displays, building wraps, murals, and other out-o...
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