REPORT TO COUNCIL
SUBJECT
Title
Presentation and Discussion of Results from My90 Satisfaction Survey of the Santa Clara Police Department
Report
BACKGROUND
In an effort to help strengthen the relationship between our community and law enforcement, the Santa Clara Police Department (SCPD) partnered with the Silicon Valley Community Foundation (SVCF) for grant funding to facilitate a year-long project to engage residents regarding their view of police, community trust, perceptions of public safety (e.g. crime trends and statistics) and satisfaction with community policing initiatives.
SVCF, formed in 2007, reported $13.5 billion in assets as of December 31, 2017, making it the largest community foundation in the world. SVCF partners with families, individuals and corporations to manage and facilitate their philanthropy, and is instrumental in addressing social issues, economic and environmental challenges in our communities; it serves as a resource for non-profit, civic, government and philanthropic organizations. On May 23, 2017, the City Council accepted a $30,000 grant from SVCF to fund this initiative on behalf of the SCPD.
My90 is an independent service provider for law enforcement agencies specializing in collecting community feedback, analyzing data and communicating the results to both the Department and the broader community. The project included the following services over the course of 12-months:
* Facilitate a community panel to provide direct feedback on the citywide survey, how panelists formed their opinions of police, reactions to quantitative data, quotes and prominent news items;
* Administer a community survey to quantify and assess local trust levels, perceptions of safety and other satisfaction indicators;
* Lead focus groups with targeted groups underrepresented in the citywide survey to supplement quantitative findings;
* Conduct a Citizens Policing Workshop;
* Extensive community outreach encouraging participation in the above init...
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