REPORT TO COUNCIL
SUBJECT
Title
Action on Approving SVP's Continuing Sponsorship of Annual Events and Activities and Delegation of Authority to City Manager to Approve Additional Sponsorships of up to $10,000
Report
BACKGROUND
For many years, the City's Electric Utility department, Silicon Valley Power (SVP), has sponsored events and activities in and around the City of Santa Clara. Many supported events are organized by the City, such as the holiday tree lighting and ice rink, educational events at the Library and the 4th of July All City Picnic & Fireworks events. Other community events have included the Firehouse Fun Run and Arbor Day. SVP also supports City Council and City staff's attendance to Joint Venture Silicon Valley's annual State of the Valley Conference.
SVP's purpose in providing the sponsorships and support is to meet the goals of its customer and community engagement plans. Sponsorships allows SVP to advertise itself as a community resource and service provider, to inform the public of the programs that are available to customers, to support the economic development goals of the City, to show the utility's commitment to the benefit of its community, and to support educational opportunities of citizens and stakeholders within the City. Money is allotted in the budget as "Advertising and Community Promotion".
On September 18, 2018, the City Council approved the Community Grant Policy (Attachment 1). The Community Grant policy established a standardized process to award grants to qualifying non-profit community organizations, athletic groups or organizations, educational groups or organizations, or individuals, for events, activities, and competitions that provide a public benefit to the City of Santa Clara and its residents. The Community Grant Policy list specific eligibility criteria and provides a detailed procedure for processing grant requests. The Silicon Valley Power Sponsorship Application process intends to include criteria and ...
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