REPORT TO CULTURAL COMMISSION
SUBJECT
Title
Consider Marketing Services and Cost for Collaboration with Content Magazine
Report
BACKGROUND
Content Magazine, a subsection of SVCreates, is a non-profit, monthly publication which promotes local artists, events, and organizations. In April 2019, Content Magazine expressed an interest in collaborating with the Cultural Commission to promote Santa Clara based cultural events and artists in return for a sponsorship fee.
DISCUSSION
The Cultural Commission may discuss and consider collaboration with Content Magazine in the context of the Commissions' Work Plan and budget for FY 2019-2021.
Next Steps.
There is insufficient funding in the FY2019-2021 Cultural Commission budget dedicated to marketing. The Commission could consider reallocating funds currently dedicated to event development.
Per the City's procurement policy, any procurement of supplies, materials and equipment exceeding $15,000 requires at least three (3) competitive price quotations. If the Commission desires to recommend a purchase of marketing services from Content Magazine, and the cost of the services exceeds $15,000, then the Commission will need to consider additional vendors and receive a minimum of three (3) quotes for the same type of services prior to selection of a preferred vendor. If the cost is under $10,000, the Commission may move forward with one quote from a vendor for the services to be provided with public funds.
Any communication and marketing materials, articles, etc. would be subject to review, guidelines and coordination with the Commission staff liaison and the City's Director of Communications.
ENVIRONMENTAL REVIEW
The action being considered does not constitute a "project" within the meaning of the California Environmental Quality Act ("CEQA") pursuant to CEQA Guidelines section 15378(b)(5) in that it is a governmental organizational or administrative activity that will not result in direct or indirect changes in t...
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