REPORT TO COUNCIL
SUBJECT
Title
Action on the Appointment of Additional Members to the Tourism Improvement District (TID) Advisory Board
Report
BACKGROUND
In 1989, the State Legislature passed the Parking and Business Improvement Area Law, which added Sections 36500, et seq., to the California Streets and Highways Code ("Code"). The Code was created to "promote the economic revitalization and physical maintenance of the business districts of its cities in order to create jobs, attract new businesses, and prevent erosion of the business districts." The Code had the further goal of promoting tourism. To achieve this goal, the Code allowed cities to fund property related improvements and activities through the levy of assessments upon the businesses which benefit from those improvements and activities.
Pursuant to the authority granted under the Code, on January 11, 2005, City Council adopted Ordinance No. 1797 (the "Ordinance") amending the Santa Clara City Code to add Article IX entitled "Santa Clara Tourism Improvement District" to Chapter 16.10 ("Local Improvements -Acquisition and Improvement Procedure"), establishing the Tourism Improvement District ("TID") and its boundaries.
Section 16.10.1140 of the City Code creates the TID Advisory Board, which shall be constituted of representatives of businesses within the TID. On December 11, 2018, City Council appointed the members of the TID Advisory Board to include the general managers of the nine hotels that were then within the TID boundaries: Mark Salquist (Avatar Hotel), Jon Siebring (Biltmore Hotel & Suites), Peter Hart (Embassy Suites), Joseph Eustice (Hilton Santa Clara), Alan Mass (Hyatt House), Eron Hodges (Hyatt Regency), Callette Nielson (Marriott Santa Clara), Jean-Philippe Rolle (The Plaza Suites), and Virginia Scimeca (TownPlace Suites by Marriott).
DISCUSSION
Since Council action on December 11, 2018, two new hotels have recently opened within the TID boundaries. The Element Santa Clara opene...
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