REPORT TO PARKS & RECREATION COMMISSION
SUBJECT
Title
Action on Recommendation for Disbursement of Proceeds from the 2019 Santa Clara Art & Wine Festival
Report
BACKGROUND
The City of Santa Clara Art & Wine Festival (Festival) completed its 39th consecutive year in Central Park and hosted over 50,000 attendees on the third weekend of September 2019. The event featured over 150 artist booths, three live entertainment stages, event sponsor activation booths, a "kid's kingdom" with festival rides, City department services and information booths, a food alley, and a food court with over 25 local non-profit charities selling food and beverages.
The Festival generates revenue to cover expenditures from parking, artist jury fees, booth fees, sponsors, ATM fees, carnival ride tickets, as well as Parks & Recreation Commission (Commission) commemorative glass and token booths. The Parks & Recreation Department (Department) coordinates special event advanced planning, logistics, security, set-up, day of Festival support and clean-up. The Department and Commission also work extensively with contractors and community volunteers to ensure the success of the Festival. The City contracts with vendors to provide Festival tents, booths, staging, sound systems and live music/entertainment, security, carnival rides, marketing, portable toilets, communication/radios, ATMs, Square, and others. The City contracts with the Santa Clara Rotary Foundation to provide beer/wine service including ABC permit, beverages, supplies, equipment, materials, and volunteers.
In spring 2019, the Commission reviewed applications from non-profit community programs eligible to receive financial grants from the Festival. These included the Santa Clara Schools Foundation, Santa Clara High PTSA Grad Night Committee, Wilcox High PTSA Grad Night Committee, and Santa Clara Police Activities League. The Senior Center Health and Wellness Program provided volunteers for glass and token booths; it is a C...
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