REPORT TO COUNCIL
SUBJECT
Title
Recognition of Recipients of the Grants from Proceeds of the 2019 Santa Clara Art & Wine Festival
Report
BACKGROUND
The City of Santa Clara Art & Wine Festival (Festival) completed its 39th consecutive year in Central Park and hosted over 50,000 attendees on the third weekend of September 2019. The event featured over 150 artist booths, three live entertainment stages, event sponsor activation booths, a "kid's kingdom" with festival rides, City department services and information booths, a food alley and a food court with over 25 local non-profit charities selling food and beverages. The Festival generates revenue to cover expenditures from parking, artist jury fees, booth fees, sponsors, ATM fees, Kid's Kingdom carnival and ride tickets, as well as the Parks & Recreation Commission (Commission) commemorative glass and token booths. In addition, funds are raised to give grants to local community non-profit organizations and programs.
Local youth and/or senior serving programs that do not have a fundraising booth (such as food or beverage booths on the Festival's Food Alley) and who commit to providing volunteers to assist in the Commission's booths at the Festival are eligible to receive a Festival community grant. For the 2019 Festival, this included the Santa Clara Schools Foundation, the Santa Clara PTSA Grad Night Committee, Wilcox High PTSA Grad Night Committee and the Santa Clara Police Activities League. The Parks and Recreation Commission reviewed applications from these groups and is recommending that grants in the total amount of $56,000 be approved.
DISCUSSION
On January 21, 2020, the Commission recommended that the City Council approve grant disbursements in the amount of $56,000 as noted in the table below.
Organization/Program Support
Amount
Santa Clara Schools Foundation
$18,000
Santa Clara Police Activities League
$18,000
Santa Clara High School Grad Night
$10,000
Wilcox High School Grad Night (aka Se...
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