REPORT TO ECONOMIC DEVELOPMENT, COMMUNICATIONS, AND MARKETING COMMITTEE
SUBJECT
Title
Social Media Analytics Report
Report
BACKGROUND
The Social Media Analytics Report includes analytics for the social media platforms managed by City staff and for the MySantaClara application.
DISCUSSION
The Director of Communications will provide an update on quarterly activities of Citywide social media activities and on the City’s communications efforts.
ENVIRONMENTAL REVIEW
This is an information report only and no action is being taken by the City Council and no environmental review under the California Environmental Quality Act (“CEQA”) is required.
FISCAL IMPACT
There is no fiscal impact to the City other than administrative staff time.
PUBLIC CONTACT
Public contact was made by posting the Economic Development, Communications, and Marketing Committee agenda on the City’s official-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email clerk@santaclaraca.gov <mailto:clerk@santaclaraca.gov> or at the public information desk at any City of Santa Clara public library.
Staff
Reviewed by: Lenka Wright, Director of Communications
Approved by: Deanna J. Santana, City Manager
ATTACHMENTS
1. Social Media Analytics Report - 2019 Quarter 4