REPORT TO COUNCIL
SUBJECT
Title
Action on Agreement with Silicon Valley/Santa Clara DMO, Inc. for Destination Marketing Services
Report
COUNCIL PILLAR
Promote and Enhance Economic, Housing and Transportation Development
BACKGROUND
On April 9, 2019, Council directed the City Manager to commence work efforts to form a new destination marketing organization to provide convention and visitor services such as a convention-visitors bureau. Council actions included approval of a governance model whereby the City contracts directly with a non-profit organization supported by public funds from the Santa Clara Tourism Improvement District (TID).
On May 21, 2019, Council directed the City Manager to proceed with the formation of the new destination marketing entity including the appointment of the final composition of the Board of Directors and to pursue legal services as needed to support the establishment of the new organization. Composition of the initial Board included TID hotel, labor group, large business, technology, tourism and City representation.
On November 12, 2019, staff reported to Council that the new destination marketing organization, Silicon Valley/Santa Clara DMO, Inc. (the DMO), incorporated as a California nonprofit mutual benefit corporation, adopted bylaws, developed a conflict of interest policy, identified legal support services, established a virtual office and established its Board of Directors meeting schedule.
On February 11, 2020, staff reported to Council of the DMO's Board of Directors newly established mission and vision and work efforts to finalize recruitment materials for the Chief Executive Officer position. Consultant Jones Lang LaSalle (JLL) had engaged SearchWide Global, a full-service executive firm for companies in the travel, tourism, hospitality, convention and venue management industries, and the active recruitment process to fill the position was officially underway with an anticipated start date of May 2020.
On June...
Click here for full text