REPORT TO COUNCIL
SUBJECT
Title
Proclaim Taylor Swift as Honorary Mayor and Name the City of Santa Clara to "Swiftie Clara" for Ceremonial Purposes Only During the Period of July 28, 2023 to July 29, 2023
Report
BACKGROUND
The internationally recognized and beloved artist, Taylor Swift, will be performing in Santa Clara on July 28 and 29, 2023, as part of the Eras Tour at Levi's Stadium. Santa Clara has been honored to host Taylor Swift on six occasions over three tours at Levi's (r) Stadium, beginning with "The 1989 World Tour" in 2015, followed by "The Reputation Stadium Tour" in 2018, and "The Eras Tour" in 2023.
Discover Santa Clara,(r) the official Destination Marketing Organization (DMO) along with Taylor Swift fans have shared ideas and interest with the City for the opportunity to commemorate the tour, which benefits the City of Santa Clara and showcases the City's support for the arts and entertainment.
The Taylor Swift Eras tour has garnered unanimous critical acclaim, praising its exceptional concept, production, and Taylor Swift's remarkable musicianship, and versatility as an entertainer. Notably, the demand for tickets has reached unprecedented heights, with Taylor Swift's loyal fan base, known as the "Swifties," eagerly awaiting her arrival.
Several other cities hosting the Eras Tour have taken the initiative to celebrate in ceremonial ways, creating a truly unforgettable experience for fans and visitors alike. Below are examples of other cities and formal actions to commemorate the Eras Tour:
* Glendale, AZ - The city was renamed to "Swift City"
* Arlington, TX - The city renamed a street to "Taylor Swift Way" right outside of AT&T Stadium
* Tampa, FL - The city was renamed "Swiftsborough," as it lies within Hillsborough County
* Houston, TX - The NRG Stadium was renamed "NRG Stadium (Taylor's version)"
* Nashville, TE - Proclaimed "Taylor's Swift's Homecoming Weekend"
* Foxborough, MA - Governor Maura Healey wrote an official citation to...
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