REPORT TO COUNCIL
SUBJECT
Title
Informational Report on the Police Department's Community Engagement Efforts [Council Pillar: Deliver and Enhance High Quality Efficient Services and Infrastructure]
Report
BACKGROUND
In 2017, the Police Department secured a $30,000 grant from the Silicon Valley Community Foundation to hire My90 and facilitate a year-long projects to engage residents regarding their view of police, community trust, perceptions of public safety (e.g. crime trends and statistics) and satisfaction with local community policing initiatives.
My90 is an independent service provider for law enforcement agencies specializing in collecting community feedback, analyzing data and communicating results to both the Department and broader community.
On July 10, 2018, My90 presented the results from this year-long initiative to City Council (RTC 18-154). The presentation highlighted three major components:
* A citywide survey available to all Santa Clara residents in September 2017;
* A community panel of 20 local leaders who provided ongoing feedback from July, 2017-March, 2018 in a series of in-depth questionnaires; and,
* Three specialized focus groups open to the public from January to March 2018.
All components of the initiative were widely promoted throughout Santa Clara, including social media, flyers, citywide events, city publications, community organizations, and local leaders. In addition, Santa Clara police officers voluntarily handed out cards soliciting feedback from people they came into contact with.
Community feedback was shared directly with My90, which aggregated the anonymous information, which was analyzed and shared with the Police Department, City Council and broader community. Full results are available at www.textmy90.com/santaclara.
The highlights of the initiative included:
* High levels of overall trust and satisfaction. Of residents who had recently interacted with a Santa Clara police officer, 87.3% reported that they ...
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